Joe Trippi (former campaign strategist for John Edward's presidential campaign), Peter Greenberger (Director of Google's Politics and Issue Advocacy Team), and Joe Rospairs (New Media Director for Obama for America) are hosting a presentation about the use of technology in political campaigns at the Westin Hotel. Trippi reminds everyone that there are 300 million people in this country but only 2 million people have contributed to the Obama campaign, so there's an incredible room to grow. "It's the network, stupid", he says.There always will be negative campaigning, but one thing that has changed is that online usage is now on par with TV viewership: 14 hours/week watching TV and 14 hours/week watching on-line. Whether or not the Internet can be used for persuading voters still needs to be determined. Joe Trippi mentions that it's word-of-mouth of your friends may be more powerful than Sony trying to launch a multimillion advertising budget to convince you to watch a movie.
Google's rolled out a lot of analytical tools, mentioning YouTube Insights as a way to measure who's viewing your videos, from what geographic region, and what age, etc.
FYI -- Craig Newmark (of Craiglist) is sitting right in front of me.
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Joe Trippi is better known as the internet mastermind of Howard Dean's campaign. Joe Rospars was also a Dean campaign staffer, & Craig Newmark was a key supporter.
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